TAG Heuer x Super Mario Limited Edition

TAG Heuer teams up with Nintendo to make a new smartwatch design: The TAG Heuer x Super Mario Limited Edition.

The TAG Heuer x Super Mario Limited Edition is part of their TAG Heuer Connected Collection. I grew up with Super Mario and I was dying to see how it looks like after the teaser was release a few days ago. The big reveal will be today but more details have been announced by TAG Heuer in their Facebook page.

Here’s what we know so far.

The Super Mario Limited Edition will have the same specifications with the TAG Heuer Connected watches. It uses Wear OS by Google and will be compatible with both iOS and Android phones. It features a 430mAh battery which is good for 1-day of use. A low power mode can be enabled to give it an extra 6+ hours.

Super Mario will be all over the watch design. The crown and the strap buckle will have the “M” logo. It comes with two interchangeable straps. But I love the red rubber strap which is faithful to Mario’s iconic Red color.

There are 5 Mario-themed watch faces and a lot of animation taken from the Mario game. The watch shows Mario getting bigger with the Mushroom; Mario speeding up with the Star; Or Mario jumping over to the Flag. It would be interesting to know how to activate or unlock these animated features.

The TAG Heuer Connected x Super Mario Limited Edition is priced at 2,150 USD. Other TAG Heuer Connected models are priced between 100,000-150,000 PHP. I would expect this to be close to 200,000 PHP once it is available locally.

The Super-Mario themed watch looks really great. It brings back a lot of memories of playing Super Mario in the 90s. The Mario animations are very lively. It makes goal setting on a smartwatches a lot more exciting. It feels like playing a game already.

However, the price of the watch is such a premium. I’d rather invest on the good mechanical watches that TAG Heuer are known for. For the same price, I could get a good looking TAG Heuer Aquaracer. Or I would keep saving for my favorite TAG Heuer Monaco.

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